Halloween is a night for friends and family to enjoy candy, costumes, and memory-making.
Tragically, Halloween drunk-driving fatalities are on the rise. There were 55 deaths on Halloween night in 2015, up from 17 in 2011 – and steadily increasing each year in between. If you plan to go out with the ghouls and goblins to enjoy an adult beverage, make sure you plan a safe ride home before you leave the house. Even if you “only have a couple,” you are in no shape to drive.
Use these social norming marketing tools, which can be distributed to fit your local needs and objectives. These materials will partner your office with other States, communities, and organizations on this drunk driving prevention initiative.